Jeff Yokoyama: Designer
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Today I sat with the super creative, Jeff Yokoyama.  We discussed his many successful brands and traced their roots dating back to his first global success, Maui and Sons.  We talked about sustainability, honesty in the approach to design and his search for 'Warm Water'. 

Yoki Shop...Newport Beach

Yoki Shop...Newport Beach

Yoki says "Use the whole the Fish".  Mottainai is a Japanese word for "Wasteful".  Here he is repurposing a pair of Levi's destined for a landfill.

Yoki says "Use the whole the Fish".  Mottainai is a Japanese word for "Wasteful".  Here he is repurposing a pair of Levi's destined for a landfill.

ryan heuser
Brian Mackenzie: Author, Athlete, Coach.
Brian Mackenzie

Brian Mackenzie

Tune in for my conversation with Brian Mackenzie.   We dive (pun intended) into his crazy adventures as he gets out of a perfectly safe shark cage and just decides he wants to swim with Great White Sharks!  We also get into his ultra running madness and early attempts and delusions about becoming a SEAL.  We also spend time on his newest passion, breathing.... We talk about recovery methods, hot cold plunges and a host of other things you've always wanted to know!

 

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ryan heuser
Welcome

On the Brevity Code podcast we’ll explore a wide range of topics from the very people that give form and color to our world. Through their actions they enrich us with their vision, creativity and bravery.  Our guests have all been successful by flying in the face of conventional wisdom. We’ll learn from them, the ways in which we can apply that very knowledge to our own paths and towards our own self fulfillment.  
 

ryan heuser